Matcha is a finely ground powder made from specially grown green tea leaves - but not all matcha is created equal. Most supermarket versions are culinary grade: bitter, dull, and low in nutrients. Ceremonial matcha is the purest form. Shade-grown for 28 days before harvest, the young leaves develop higher levels of L-theanine, chlorophyll, and antioxidants, giving it a vibrant green colour, smooth umami-rich flavour, and powerful health benefits. At Kloudy, we don’t compromise - we use only ceremonial matcha, because you deserve the best in every sip.

Unlike regular green tea, where leaves are steeped and discarded, matcha is stone-ground from the whole leaf. That means you consume 100% of its nutrients. One of its star compounds is L-theanine, an amino acid that promotes calm alertness and improves mood by modulating neurotransmitters like GABA, dopamine, and serotonin. Paired with caffeine, it slows absorption, giving smooth, sustained energy and sharper focus - without jitters or crashes.

Matcha is also one of the world’s most antioxidant-rich foods, with up to 137 times more antioxidants than green tea. It’s packed with EGCG, which supports cell health, reduces inflammation, boosts metabolism, and aids detox. Shade-growing boosts chlorophyll, which helps eliminate toxins, supports liver health, improves skin clarity, and enhances oxygen delivery. It also provides essential vitamins and minerals like vitamin C, selenium, zinc, and magnesium for immunity and overall wellbeing.

Gentle on the gut and rich in fibre, matcha is a more balanced alternative to coffee. That’s why it’s at the heart of Kloudy’s formula - delivering clean energy you can actually feel good about. With caffeine and L-theanine, energy is released smoothly over time for an “awake but zen” state of mind: alert, focused, and calm.